So, Mike talks to the Online News Association at their annual conference about how they’re becoming obsolete, and wonders why they were so suddenly so antagonistic towards him? Please. It shouldn’t be a surprise to you, Mike, that you were treated as the young, energetic upstart to their aging dinosaur.

You can’t wait for the dinosaur to change, and you can’t tell it how to adapt. A giant meteor is heading towards the mainstream news organizations, and it’s high time they just died out peacefully.

The best thing to do is not point out the fact that they don’t get technology and never will. Let them believe they are the industry leader, and when the world comes crashing down around them, new leaders will emerge. Leaders that have the will and capacity to take what works and keep it functional.

You did everything you could, Mike. You warned them. You told them how they could go about making better decisions. You even did it for free. Now, it’s up to them to take action. They won’t, and that’s not your fault. Now, if they die out, it’s their problem, not ours.

This is all coming from a guy who hasn’t opened a newspaper in two years.