Link: 1up.com

And he doesn't really do a very convincing job of it.

Imagine Gran Turismo shipping on a disc with one car and one track. And then you can browse, online, a dynamic circuit of vehicles that's growing every day because either the car manufacturers are adding new vehicles or we're adding new vehicles. And you can see a specific-type car that's being called up and say, "I think I'll play with that one. Let me download and play it." Maybe the business model allows you to play it for a day; maybe the business model allows you to own it forever. But that content is now yours on your hard drive. Or [maybe you could download] new tracks, new music, whole games.

So, basically the difference between Sony and Microsoft's microtransaction business models is that Microsoft wants you to pay full price for a complete game and allow you to purchase add-ons to increase your enjoyment of the game and provide continued replayability, whereas Sony wants you to pay full price for an incomplete game and force you to pay money to add all the features you should have gotten in the first place back into the game.

How did this company become so popular again?

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