I don’t know how this slipped past me the other day, but I’ve just now caught up with the realization that Om Malik will be calling his new gaming-related blog GigaGamez.

Om. No. I’m 99.9% certain you will never read this blog, but nonetheless, I implore you. No.

Drop the z. Replace it with an s. Please.

I have a lot of respect for Om. I read GigaOM and Web Worker Daily. Wagner James Au–who writes a good portion of Om’s content for his current online games channel–has fantastic insights into the industry. He can write from both a journalist and gamer focus and sound completely legitimate in either capacity. If he moves over to the GigaGamez, as I assume he would, we will do great things for the site.

But not if it’s still called “GigaGamez”. Nothing can save that, really.

Now, to be perfectly honest, I’m not sure what audience Om is hoping to reach with GigaGamez. Maybe he’s only speaking to VCs about gaming-related investment opportunities. I’m not really sure. But I can pretty much guarantee you that with this lame “leet speak” hack title alone, there won’t be many gamers that bother with it. We gamers can spot posers and their laughable attempts at pseudo-coolness. I can promise you that.

Here’s something you might not realize. No gamers actually use “leet speak” anymore. We don’t spell words ending them in z when there really should be an s. Especially when that word might be “games” (a word we happen to value greatly). These days we really just stick to a concatenated (or castrated, as the case may be) form of language. People becomes ppl. What the fuck becomes wtf. You get the idea.

Just do yourself a favor and call it GigaGames. That’s all I ask. Your future audience will thank you.