A good example of marketing demonstrating its irrelevance

There are times when marketing people shouldn’t be allowed to speak. This is one of those times. Here’s a small portion of an interview with Insomniac Games’ marketing director, Ryan Schneider. Insomniac is the developer of the Ratchet & Clank games. Kikizo: You’ve said that some inspiration is taken from games and movies, but have […]

Web You.0!

It’s all about the adketeers. The goal here is not to take control of submitted material, but to make it easy enough to submit quick, fun content that it’s not much of an inconvenience to be deprived of control of submitted material. The result is a Creative Commons-like “Attribution” license! Except with sole ownership rights […]