Link: Ars Technica

Sounds like a fair price to me. Especially when compared to how Microsoft is handling things on their Xbox Live Marketplace/Arcade service:

Retro gaming may prove to be a big boon for Nintendo. Microsoft's Xbox Live Marketplace has already captured the attention of many gamers with games costing 400 to 1,200 Microsoft "points," which translates to US$5 to US$12.50. Nintendo's pricing is roughly competitive with Microsoft's, but the ability to launch with a massive library of retro games could easily overshadow Microsoft's service, which has been anemic in terms of new titles since launch (though we wait in anticipation for Paperboy, Contra, and others). Are gamers more likely to buy Zuma for US$10, or Majora's Mask?